"Rebel, rebel."

[digitaldiscipline]

HM80 is _the_ "target consumer" for a new Big Red Can product.

"Male, 20-30, Blue Collar, Rebellious, Full of Testosterone, "Motor sports crazed" - into racing, car modifications, and motorcycles; Into Rock Music"

The can's black, and has a tribal fire graphic around the product name.

I was not consulted, and therefore did not have an opportunity to suggest including "Feel the BURN!" anywhere on the packaging.

[I realize that only about three of you are going to understand this, but I'm just about to rupture something from laughing so hard.]

Comments

[whomajigi.livejournal.com]

BWAHAHAHAAHAHAH! Wow. You were right. I'm pretty sure you ruptured something...

[etcet.livejournal.com]

i know. it's just so frigging funny.

and then i read the rest of the marketing push behind it, and am alternately impressed by the research that goes into target demographic data, and creeped out by how granular this stuff can be.

big brother is watching, and he's got something to sell ya.

[however, revisiting the hoary days of "kid, i know flames. flames have been friends of mine. and, you, buster, are no flame" threads warms the cockles of my heart, and amused the shit out of my coworker when I tried to explain why i was sitting at my desk, snickering.]

"blah, blah, blah, rule." -M"_"W

[etcet.livejournal.com]

he's a trucker. i bet he gets giddy at the site of a couple of four-barrel holley's, though maybe not as much as he might at a glimpse of four Holly's barrels. . .