2008-11-13 10:53![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
digitaldiscipline
digitaldisciplineSo, the latest Bzz Campaign was one that caught my eye - Code Nutrition's gimmick is that they'll test your DNA to check for how well your genetics predispose you to process various nutrients, and then send you a custom blend of this, that, and the other.
Okay, I admit - I thought the testing profile conceit was kind of cool. I'm the asshole who gives blood to find out my cholesterol level, so getting something like this for participating in the program was neat. I apparently am slightly less able to synthesize fat than the average meat popsicle, but otherwise unremarkable. And, of course, BMI says I'm overweight, though they did at least recognize that, "If you are muscular, this may not be an accurate reflection of your overall health; consult with your physician."
Not pay-full-retail-price levels of neat, to be certain. I don't think anyone is genetically predisposed to be immune to sticker shock, though some folks may be more tolerant than others.
So, I'll be scarfing down packets containing eight little capsules - three of which look like fish oil gelcaps, and five which resemble spicy bran mini suppositories - for the next 90 days (in addition to all the other better living through chemistry I already engage in, natch).
Okay, I admit - I thought the testing profile conceit was kind of cool. I'm the asshole who gives blood to find out my cholesterol level, so getting something like this for participating in the program was neat. I apparently am slightly less able to synthesize fat than the average meat popsicle, but otherwise unremarkable. And, of course, BMI says I'm overweight, though they did at least recognize that, "If you are muscular, this may not be an accurate reflection of your overall health; consult with your physician."
Not pay-full-retail-price levels of neat, to be certain. I don't think anyone is genetically predisposed to be immune to sticker shock, though some folks may be more tolerant than others.
So, I'll be scarfing down packets containing eight little capsules - three of which look like fish oil gelcaps, and five which resemble spicy bran mini suppositories - for the next 90 days (in addition to all the other better living through chemistry I already engage in, natch).
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The genetic testing is their way of doing branding differentiation via purported value-added service; other companies flavor their supplement regimen with different promises or angles.
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